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Wednesday, December 03, 2003

marketing strategies

I believe that most of us have been good and effective salesmen/women since young. Remember the days when you beat around the bush just to justify to your parents why you deserve a holiday (the art of persuasion and brainwash)? Remember using force (the most effective sales strategy) to get your parents to buy u that expensive toy by embarrassing them through your loud wailing? And do you recall the times when you lavished praise on your parents and rushing to puke out your food once you get what you want (the glib talker)?

Oh yeah, I do remember those times. Remember this basic rule when you are selling: suckers are born every minute so the chances of getting a sucker to buy your product are very high. I was once involved in a fair whereby I had to persuade people to buy satay and otah from my stall. Don't snigger yet. Selling satays is a very dignified job too and involves marketing strategies especially when the fair has many other stalls selling the same stuff.

What did I do to market my food?
I told the customers how much effort was put into bbqing the food and that they were deserving customers who should try the best food (though I thought that most of them needed serious dieting).
If children were spotted near the stall, I cornered them and cajoled them by saying, "Wana try our delicious satay and otah?" and I waved the food in front of their nostrils, causing their mouth to water. Thus, always use children as your bait to get the parents to buy stuff from you. Look out especially for the spoilt brats who would get what they want.
Next, brag about the quality of your food so much that people would water at the thought of it. I said about how the food is made from high quality meat and that this is sucha good deal which you can't get anywhere else. This is a good brainwashing technique as customers would believe you. In fact, I sold each stick of satay and otah at $1 each and I sold alot. I told you, suckers are born every minute.
I gave promotional discounts and specials for those who bought more sticks by giving them a free barley drink which they needed badly on a scorching afternoon. Therefore, cater to your customers' needs. You would never know when a person buys stuff from u coz he needs the free gift more badly than the stuff he buys from u.
Needless to say, I was friendly to the customers, always smiling to them (even the smiley faces can't beat me). Warning: Many people do not know how psychotic they look when they grin like an idiot, so please smile the right way, don't be plastic as it will scare the crap outa customers.
Another strategy I used was singing while selling with my co-stall holders. Imagine the bunch of us singing happily. But please note that it is not advisable to get those who cannot even sing basic tunes like Mary had a little lamb coz you will never know when a child would buy your stuff because u can sing her favourite nursery song. Do not attempt to sing heavy stuff like UnforgivenII or your customers will seriously never forgive you because not everyone can stomach heavy stuff or your coarse singing. Do not even think of dancing while singing because you will end up looking like a lost gypsy who is trying to audition for a job in the circus.
Last but not least, believe in the product you are selling so that you can show people that your product is worth buying. Otherwise, go fly a kite.

I hope the above serious marketing strategies are of help to u. Due to time constraint, I am unable to list my hundred other strategies. Plus, I do not wish to tire you out. If you are ever left high and dry on how to sell your stuff, think of the tactics u used to cheat or con your parents into buying things for u when you were young. They still work.

Good luck in your sales!

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